As if being trapped in a commodity sector wasn't bad enough, estate agents have the added problem that their social media content is incredibly boring. Scrolling through social media feeds, one has to ask - who is this dreary conten...

Transactional estate agency is all the rage. For everyone except the client. In what has become a commodity sector, agents focus on generating sales leads rather than buiding relationships. When they finally get to meet the 'lead', ...

Competition in real estate - Are you still running that race?Competition is for losers, explained Peter Thiel. Especially if the people judging the estate agent's competence are spectacularly unqualified to assess it. Here, w...

Some very smart minds conflate Personal Brand with Repuation. To the extent that Chris Arnold has now ditched the term Personal Brand and re-named it The Brand Within. There can be no confusion when defining your core values & b...

Few homeowners act solely on their intuition. Instead, they default to logical decisions when deciding which #estateagency is preferred. The problem is they are often given only half the story. Chris Arnold and Keith Alle...

You already have difference within you - there is nobody close to WHO you are. Amazingly, beautifully, breathtakingly a true work of Art - a masterpiece.Why, then, do you shrink that magnificance in order to please others? Do you fear th...

We are all curious about something - we want to learn more and the more intruiging the object of our curiousity, the more fascinated we become.Real estate is famous for its propensity to hustle its worth, to chase after every warm lead t...

It's become an over-used label - Local Property Expert.One that any estate agent can claim to be. Tells the potential absolutely NOTHING. Why hide behind the 'mask' - is it to overcome your insecurities?Is ...

Those charged with improving the real estate sector aren't seeing the whole picture. They encourage everyone to be qualified, obviously. They set benchmarks that resemble school work. If someone doesn't reach the arbitary standard, they are dee...

Estate Agency & Real Estate Training is well past its sell-by-date. Worse, most of the training is actually to blame for the dreadfully poor reputation that exists in real estate.Competition is encouraged by just about eve...

The obsession with sales lead generation, especially in the age of hi-tech, reminds me of a bunch of lemmings heading straight for the cliff edge.How much harder is it to sell to a stranger than to a raving fan? The answer is obvious and...

Ever walked into a room of strangers and instantly felt the energy? Whether it's high or low, it's something that we intuitively pick up. The same applies when a realtor or estate agent first meets a potential client. As the quote g...

A deep dive into how real estate training is archaic. Constantly looking in the past to find solutions for the present and future. That's not how the future is built. The past encourages competition and comparison. Traine...