
The Brand Within - A Deep Dive
The power of personal brand in the real estate sector is huge. Done right, It delivers the one thing we all look for in another human being:
To trust and to be trusted.
The Brand Within makes you bulletproof.
The Brand Within - A Deep Dive
Difference Need Not Mean Separation.
Those charged with improving the real estate sector aren't seeing the whole picture. They encourage everyone to be qualified, obviously. They set benchmarks that resemble school work. If someone doesn't reach the arbitary standard, they are deemed insufficient. They provide scripts to purportedly raise the standards - to achieve more success.
They are turning the sector into a commodity. Where competition is King. Where there are no rules and agents are allowed free reign to say and do pretty much anything. Where profit is put way ahead of people.
Don't expect the trainers to fix the problem. They make their living from the problem.
Different should be embraced and celebrated - not squashed.