As if being trapped in a commodity sector wasn't bad enough, estate agents have the added problem that their social media content is incredibly boring. Scrolling through social media feeds, one has to ask - who is this dreary conten...

Transactional estate agency is all the rage. For everyone except the client. In what has become a commodity sector, agents focus on generating sales leads rather than buiding relationships. When they finally get to meet the 'lead', ...

Competition in real estate - Are you still running that race?Competition is for losers, explained Peter Thiel. Especially if the people judging the estate agent's competence are spectacularly unqualified to assess it. Here, w...

Some very smart minds conflate Personal Brand with Repuation. To the extent that Chris Arnold has now ditched the term Personal Brand and re-named it The Brand Within. There can be no confusion when defining your core values & b...

Few homeowners act solely on their intuition. Instead, they default to logical decisions when deciding which #estateagency is preferred. The problem is they are often given only half the story. Chris Arnold and Keith Alle...