The Brand Within - A Deep Dive
The power of personal brand in the real estate sector is huge. Done right, It delivers the one thing we all look for in another human being:
To trust and to be trusted.
The Brand Within makes you bulletproof.
The Brand Within - A Deep Dive
Again, It's NOT Reputation.
Some very smart minds conflate Personal Brand with Repuation.
To the extent that Chris Arnold has now ditched the term Personal Brand and re-named it The Brand Within. There can be no confusion when defining your core values & beliefs.
The Brand Within is what truly differentiates who we are from another. It's quite common to have two business people with the same Reputation - both determined, relentless and courageous. Both delivering results. But where Reputation ends, The Brand Within goes much deeper.
One determined and relentless because of self-interest. The other determined and relentless for the client. There is a big difference.
The first wants more from you. The second wants more for you.