The Brand Within - A Deep Dive

Emotional Reasoning & Polarity Within Estate Agency.

chris Season 1 Episode 8

Few homeowners act solely on their intuition. Instead, they default to logical decisions when deciding which #estateagency is preferred. The problem is they are often given only half the story. 


Chris Arnold and Keith Allen go deep in this clip on the topics of emotional reasoning and on polarity in #realestate. 


It's a fascinating conversation to which all #estateagents would benefit from listening.