The Brand Within - A Deep Dive
The power of personal brand in the real estate sector is huge. Done right, It delivers the one thing we all look for in another human being:
To trust and to be trusted.
The Brand Within makes you bulletproof.
The Brand Within - A Deep Dive
Curiousity About Who You Are Attracts Your Best-Fit Clients.
We are all curious about something - we want to learn more and the more intruiging the object of our curiousity, the more fascinated we become.
Real estate is famous for its propensity to hustle its worth, to chase after every warm lead that has a pulse. It's a race to the bottom, especially on fees.
But what if the agency was highly sought-after - simply because it was the most trusted real estate brokerage in the country? It can't work with everyone, nor would it want to.
But it's the agency doing the choosing - not the prospective client.