What Worked In The Past Is Becoming Obsolete.

Estate Agency & Real Estate Training is well past its sell-by-date. Worse, most of the training is actually to blame for the dreadfully poor reputation that exists in real estate.

Competition is encouraged by just about every agency trainer. Despite evidence to the contrary, from people like Simon Sinek, who argues that being in an infinite game and expecting a finite result is what leads to lack of trust. 

Incrementally better than, marginal gains and relentless determination to "do whatever it takes to win" are recipes for disaster. And yet the trainers push that ideology - because it makes them money and they can't imagine an alternative. 

This is a deep-dive into the problem - a problem that those causing it aren't able to fix. Because that alternative is found within - not externally.