
The Brand Within - A Deep Dive
The power of personal brand in the real estate sector is huge. Done right, It delivers the one thing we all look for in another human being:
To trust and to be trusted.
The Brand Within makes you bulletproof.
The Brand Within - A Deep Dive
Lead Gen? You Can Do Better Than That.
The obsession with sales lead generation, especially in the age of hi-tech, reminds me of a bunch of lemmings heading straight for the cliff edge.
How much harder is it to sell to a stranger than to a raving fan? The answer is obvious and yet #estate agents #realtors spent almost zero time attracting the best-fit clients. Instead they hustle their worth to complete strangers. Hoping to convince and convert with their slick sales pitch and perfected & polished charm.
Where's the humanity gone? Pretty soon, we won't need humans if this continues. We can do it all remotely with a.i generated androids.